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    Business Growth and How to Get it Right.




    For any business to thrive in today’s market, it must grow, expand and evolve to meet the ever-changing demands of the consumer. The goal of business growth is to increase revenue and profitability, expand your customer base and market share, and build a sustainable, long-term business model.

    However, achieving sustainable business growth is not an easy task. It requires a lot of hard work, dedication, and a strategic plan that outlines your goals, objectives, and the steps you need to take to achieve them.

    In this article, we will explore the different ways businesses can grow and the strategies they can use to achieve sustained growth.

    What is Business Growth?

    Business growth is the process of increasing a company’s revenue, profitability, and market share. It can be achieved in a variety of ways, including expanding product lines, entering new markets, acquiring other companies, and increasing marketing efforts. While growth can lead to increased profits and a stronger market position, it can also bring new challenges and risks.


    Market Penetration

    Market penetration is the process of increasing market share by selling more of the same products or services to the existing customer base. This strategy is typically used in mature markets where customer demand has plateaued.

    Businesses can achieve market penetration by:

    • Offering discounts or promotions to incentivize customers to make additional purchases.
    • Improving customer experience and loyalty to retain customers and increase their lifetime value.
    • Improving the quality of products or services to attract new customers.

    Product Development

    Product development involves creating new products or services to offer to existing or new customers. This strategy can help businesses attract new customers and increase market share.

    Businesses can achieve product development by:

    • Conducting market research to identify consumer needs and preferences.
    • Developing new products or services that address these needs.
    • Offering innovative solutions that differentiate the business from its competitors.

      Business Growth

    Market Development

    Market development involves expanding the customer base by entering new markets with existing products or services. This strategy can help businesses reach new customers and increase revenue.

    Businesses can achieve market development by:

    • Identifying new markets with unmet needs or untapped potential.
    • Conducting market research to understand the target market and develop a marketing strategy.
    • Adapting products or services to meet the unique needs of the new market.


    Diversification involves expanding the business into new products or services and new markets simultaneously. This strategy can help businesses reduce risk and increase revenue streams.

    Businesses can achieve diversification by:

    • Conducting market research to identify new market opportunities.
    • Developing new products or services that align with the business’s core competencies.
    • Entering new markets with existing products or services.

    Benefits of Business Growth

    There are several benefits to business growth, including:

    • Increased revenue and profitability: One of the most obvious benefits of growth is increased revenue and profitability. By expanding the customer base and increasing sales, businesses can achieve higher profits and financial stability.
    • Competitive advantage: Growing businesses can gain a competitive advantage by taking advantage of economies of scale, increased bargaining power, and greater brand recognition.
    • Increased market share: Business growth can also help a company increase its market share, which can lead to a stronger market position and more bargaining power.
    • Diversification: By expanding into new markets or product lines, businesses can diversify their revenue streams and reduce their dependence on a single product or market.
    • Improved talent acquisition: Growing businesses often attract top talent as they offer more opportunities for career growth and advancement.

    How to Achieve Sustainable Business Growth

    While growth is important for businesses, it is important to achieve growth in a sustainable way that is aligned with the company’s goals and values. Here are some strategies for achieving sustainable business growth:

    • Develop a growth strategy: The first step in achieving sustainable growth is to develop a growth strategy. This involves identifying the business’s strengths and weaknesses, determining the target market and customer base, and developing a plan for expansion.
    • Focus on customer satisfaction: Customers are the lifeblood of any business, and it is important to focus on providing excellent customer service and meeting their needs. By providing exceptional products and services, businesses can increase customer loyalty and attract new customers through word-of-mouth referrals.
    • Build a strong brand: A strong brand is essential for building trust and recognition in the marketplace. By developing a consistent brand image and message, businesses can differentiate themselves from competitors and attract new customers.
    • Invest in marketing: Marketing is essential for promoting products and services and reaching new customers. By investing in targeted marketing campaigns, businesses can increase brand awareness and attract new customers.
    • Invest in technology: Technology can help businesses increase efficiency, streamline operations, and improve customer experience. By investing in technology, businesses can stay ahead of the competition and achieve sustainable growth.
    • Hire and retain top talent: Hiring and retaining top talent is essential for achieving sustainable growth. By investing in employee training and development, businesses can attract and retain top performers who can help drive growth and innovation.
    • Monitor and adjust growth strategies: It is important to regularly monitor and adjust growth strategies to ensure that they are aligned with the business’s goals and values. By tracking key performance indicators and making adjustments as needed, businesses can achieve sustainable growth.

    Strategies for Achieving Sustainable Business Growth

    Achieving sustainable business growth requires a strategic plan that outlines your goals, objectives, and the steps you need to take to achieve them. Here are some strategies that can help you achieve sustained growth:

    Focus on Customer Experience

    The customer experience is critical to business growth. By providing excellent customer service and creating a positive customer experience, you can improve customer loyalty, increase customer retention, and attract new customers.

    To improve customer experience, you can:

    • Train your employees to provide excellent customer service.
    • Respond to customer inquiries and complaints promptly and efficiently.
    • Personalize the customer experience to make customers feel valued and appreciated.

    Invest in Marketing

    Marketing is critical to business growth. By investing in marketing, you can increase brand awareness, attract new customers, and differentiate your business from its competitors.

    To invest in marketing, you can:

    • Develop a marketing strategy that aligns with your business goals and objectives.
    • Identify your target audience and develop marketing messages that resonate with them.
    • Utilize social media, search engine optimization (SEO), and other digital marketing channels to reach your target audience.


    In conclusion, business growth is essential for long-term success, but it must be achieved in a sustainable way that is aligned with the company’s goals and values. By developing a growth strategy, focusing on customer satisfaction, building a strong brand, investing in marketing and technology, hiring and retaining top talent, and regularly monitoring and adjusting growth strategies, businesses can achieve sustainable growth and reap the benefits.

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    Five Positive Effects Of Outsourcing On Your Business.




    Outsourcing has been employed by various companies over many years, beginning in the 1970s. However, it wasn’t considered a business strategy until 1989 (Mullin 1996). At the beginning of offshoring, cost savings or headcount reduction were the primary reasons for outsourcing. In the modern-day business environment, the reasons for outsourcing are usually more strategic and concentrate on the essential value-adding tasks in-house, where an organization can best leverage its strengths and save money.

    Outsourcing has had a significant impact on globalization. It has allowed numerous businesses to become more competitive globally and access top-of-the-line capabilities. Are you considering outsourcing due to these reasons?

    The first thing you should be aware of is that the benefits of outsourcing extend beyond cost savings. Many companies outsource to save money, which they can put towards more important business activities. Still, outsourcing can also provide you with several other benefits, which can assist in growing your business from a high level of efficiency to an increased competitive advantage. We’ll discuss them in this post.

    Outsourcing as a Business Strategy

    Outsourcing is considered a “smart business strategy” to improve efficiency and decrease costs. This strategy is a great sounding board for business owners who wish to achieve their goals. From accounting to information technology and human resources to marketing, the business activities of SMEs are outsourcing more and more to top outsourcing destinations like India or the Philippines.


    In any way, the more significant advantages you reap from outsourcing, the better and when you outsource, you can expect to reap plenty. Outsourcing can be so beneficial that some experts think you can run an entire business without employing a single internal employee.

    Five Positive Effects of Outsourcing

    Here are a few of the most commonly reported effects of outsourcing, which can assist in scaling your business.

    1. Save Up to 70% on Operational Costs

    The ability to hire cheaper workers is the most commonly-cited reason firms are considering outsourcing. Workers in developing nations get paid less than those working in prosperous and established nations due to the low price of living. This allows your company to complete the task at a fraction of the cost. Additionally, you are free from paying for costly benefits as outsourcing service providers assume the responsibility.

    2. Get a Better Productivity Rate

    Outsourcing can improve your business operations’ efficiency by attracting highly skilled workers willing to work in various shifts. Work output will stay the same because workers outsourced to work tend to be more focused on meeting and surpassing expectations, contributing to your business’s financial success.

    3. Allows You to Focus on Core Business Functions

    When your company expands and expands, the quality of your core tasks could suffer because of the increasing workload of the time-consuming tasks. Outsourcing some of your business processes can free up your time and effort and let you focus on developing your brand, investing in research and development and developing new ways to provide higher-value services.


    4. We provide you with access to Advanced Technology

    If you run one of the smaller businesses, you likely cannot afford to equip all the workers with the most recent technology. Outsourcing solves this problem because service providers can benefit from the latest technology. After all, it’s part of their primary business. Furthermore, the most recent technology can help your business run processes efficiently and profitably.

    5. You Have Flexibility in Staffing

    If your company has seasonal or cyclical needs, outsourcing can help you recruit more personnel or resources when you require them and then release them after you’ve finished. Put, you are able the ability to meet your needs but without the financial obligation of a continuous work schedule. Furthermore, the outsourcing firm will manage the hiring and education process for you, removing stress and allowing you to focus on other vital issues.

    It’s no doubt that outsourcing is an excellent business option that, if done correctly, can assist companies in moving closer to achieving their goals. Determining which function of your business to outsource and selecting the best outsourcing company is crucial, and you’ll reap all the positive effects of outsourcing on your company.

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    Three Levels of Strategy: Corporate Strategy, Business Strategy and Functional Strategy.




    Strategy is the basis of any decision in an organization. Suppose the strategy needs to be adequately developed and decided by the top management. In that case, it can have an enormous impact on the efficiency of the employees in nearly every department in the organization. In our previous article, “What is Strategy? In the past, we attempted to define and define the meaning of business strategy and what’s not considered part of the strategy. The article below will examine strategy through three distinct levels or ‘Levels’. The three levels include business-level strategy, corporate-level strategy, and Functional-level strategy. These three strategies could be represented in a “Strategy Pyramid” (Figure 1.). The corporate strategy differs from the business strategy and functional strategy. While Corporate-level strategy may be on the highest level of the ladder, This article will describe the Business-level strategy first.

    Business-level strategy is the one that most people have heard of and is focused on the question, “How do we compete?”, “How do we gain (a sustainable) competitive advantage over rivals?”. To tackle these issues, it’s essential to understand the company’s external environment and the business. At this stage, we can employ internal frameworks such as those of the Value Chain Analysis and the VRIO Model and external analysis frameworks such as Porter’s Five Forces and PESTEL Analysis. Once a thorough strategic analysis has been conducted, the upper management can formulate strategies by applying frameworks like Value Disciplines, Blue Ocean Strategy and Porter’s Generic Strategies. The business-level strategy aims at creating a competitive advantage by providing customers with the best value and being exclusive and difficult to duplicate in the market.

    Functional-level strategy

    The functional-level strategy addresses the “How do we support the business-level strategy within functional departments, such as Marketing, HR, Production and R&D?”. These strategies aim to improve the effectiveness of the company’s activities within the departments. Within these departments, employees frequently use the term ‘Marketing Strategy”, “Human Resource Strategy and “R&D Strategy”. The aim is to integrate these strategies as closely as possible with the larger business strategy. Suppose the design of the business is, for instance. In that case, The marketing department must be able to target them as precisely as possible with their marketing strategies by choosing the most appropriate (social) platforms. These decisions are purely operational and therefore are not part of a strategy. Therefore it is best to label them strategies instead of tactics.

    Corporate-level strategy

    Corporate management should think about more than just how to achieve a competitive advantage within each type of business the firm is involved in but also the industries in which they ought to be involved. It’s about deciding on the most effective set of companies and determining how they can integrate into the total: a portfolio. Most often, top management takes significant decisions regarding divestment and investment at this level. Mergers and acquisitions (M&A) are integral to the corporate strategy. This type of strategy is required only when a company operates in multiple businesses through various business units with different business strategies that must be aligned to create a consistent internal corporate system. This is why corporate strategy is typically not found in small-medium businesses (SMEs) but in multinational companies (MNEs) and conglomerates.


    Example Samsung

    Let’s consider Samsung as an illustration. Samsung is an amalgamation comprising a variety of Strategic Business Units (SBUs) offering a broad range of products. Samsung sells cameras, smartphones, TVs, microwaves and televisions, washing machines, refrigerators, insurance, and chemicals. Every product or business unit requires a strategy to be competitive in its industry. But, at the top level of the company, Samsung must decide on more fundamental issues such as: “Are we going to pursue the camera business in the first place?” or “Is it perhaps better to invest more into the smartphone business or should we focus on the television screen business instead?”. The BCG Matrix and the GE McKinsey Matrix are both portfolio analysis frameworks and tools to work out this.

    Levels of Strategy In Sum

    The most commonly used type of strategy is called business strategy. They are strategic business units to achieve a competitive advantage in a particular market. If a company comprises multiple SBUs, a typical corporate strategy must connect the SBUs in a corporate configuration. In this instance, the top management must determine the allocation of resources, which areas to invest in, and where to sell. Additionally, there is a functional strategy within departments like Production, HR, and Marketing. It is best to refer to tactics rather than strategies due to how operations decisions are taken within these departments.

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    How to Improve Key Areas Of A Small Business.




    Each small business may have something unique about it, but they all share similar attributes that can be made more accessible using the appropriate tools.

    Do you need help to streamline your day-to-day process, and do most of your resources need to be more utilized or used? Are you struggling to reach its optimal efficiency, and is it contributing to a drop in sales overall? More importantly, are your company operations hindered by a lack of or infrequent cash flow?

    If you’re one of the entrepreneurs facing these challenges, likely, you need to use the most effective techniques to handle the crucial aspects of running a small-sized business.

    Nowadays, companies operate differently, and certain areas are between business and business. But, some essential regions are common to all companies, regardless of size or type. We have identified and outlined the most critical areas that require attentive management to help smaller companies achieve their goals.


    Five Key Areas of a Small Business

    Small businesses need to control a myriad of essential aspects. However, I’ve narrowed down five crucial areas for managers and entrepreneurs.

    1, Resource Management

    Management is vital to ensure that businesses run smoothly. It ensures that resources are in the appropriate places at the proper time and helps reduce costs and unnecessary effort. Resources include not only tangible items like equipment or equipment; however, they also valuable resources like time and expertise. Companies need to develop schedules and establish budgets for their employees, projects, and equipment to ensure this happens.

    There are tools to simplify the process of many of these. A variety of software is available that allows you to encourage collaboration when the tasks are assigned to the right team members. You can also monitor the progress and capabilities. The best part is that most of these tools produce reports that can assist you in identifying patterns and areas that need improvement.

    2. Operations

    Operations are a crucial aspect of any company because departments that work together to achieve goals are what business is all about. It isn’t easy to comprehend everything in the operations department regularly. Yet, as soon as things are out of alignment, the team will notice, and efficiency can drop.

    Many companies have begun using software to help keep their business in order. Proofhub is one example of a program that provides a central working area for teams to manage work lists, workflow discussions, calendars, documents, and other documents. Suppose you’re looking for this type of technology. In that case, ensuring that the application you select integrates with other tools you utilize is an additional benefit when there’s any learning curve.


    3. Marketing

    However great your business is, it will only be successful with some marketing efforts. What this means for you could depend on the nature of your business. It may be beneficial to concentrate on social media and content marketing. However, the main point is that you must market and promote your services or products.

    They have many resources if you are a member of the internal marketing staff. Tools for managing customer relations ensure the smoothness of customer interactions. Social media scheduling tools like Hootsuite enable marketers to plan social media posts immediately. Tools for optimizing search results can aid teams in researching keywords or preparing content. Any time you’re working on a marketing plan, there’s an instrument that can help streamline the process.

    4. Sales

    Sales play a crucial role in business as they bring in revenue, but sales personnel are also your primary point of contact when building customer trust and loyalty. A well-run sales team will assist in growing your business by enhancing profits and improving credibility.

    In the sales department, having the appropriate tools is vital. Find out what their problems are. If organizing documents is an issue, consider a contract management program allowing them to streamline and manage digital contracts. If writing personalized emails consumes their time, consider making use of templates. Any repetitive task that slows down their workflow should be automated as soon as possible.

    5. Financial

    Recordkeeping, accounting administration, recordkeeping, and controlling cash flow need to be more varied and get boring quickly. While it can be tedious for humans, computers can speed up the process of crunching numbers.


    There are a variety of tools to streamline the financial process. Accounting software will aid with generating reports, record-keeping automation expenses calculation, and invoicing. The means for tracking expenses let employees from different teams share costs with the finance department. These are only a handful of examples. When looking at tools for finance, be sure that any device you create is compatible with the tools your team is currently employing.

    Final Takeaways

    Managing a small-sized company is challenging and especially difficult when working with limited resources available. With the right tools to oversee different aspects of your small-scale business, you’ll be able to get higher results while removing your employees from manual tasks.

    The tools in this article can assist you in reducing the waste of resources, cutting down on manual tasks that are prone to error, and facilitating collaboration between different departments.

    In the current world, relying on old ways of doing things is no longer feasible. Therefore, you should read small business magazines vital for your small business and then select the right tools. The right tools will assist you in focusing on the other, more crucial areas of business, resulting in higher achievement.

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