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Small Business Survivors NYC’s Caron Proschan discusses .




Like many New Yorkers, Caron Proschan used to pick up a gum pack close to the register when doing around. But it was in 2013 she realized the Gum she chewed contained artificial ingredients.

“I’d always been into natural products, and that had been the case with my care, my beauty products, my cleaning products, and so forth,” Proschan said. Proschan. “I discovered that the chewing products I used were synthetic. This stark contrast became obvious to me. I was coming off an exercise session and had eaten a healthy lunch. I pulled a bit of normal Gum from my pocket and was thinking, “wait, you think about it, I’m embracing the healthy lifestyle throughout my life, but my gum appears to be fake?”

Proschan did the subject to learn more about the ingredients that make up the traditional chewing gum. She was shocked to find out that most of the Gum available as an ingredient is plastic, typically known as “gum base” on the label. Proschan also discovered that the FDA permits gums to contain various artificial ingredients, such as Aspartame, and artificial colours and flavours and colours.

She looked for the most natural, clean alternative but came to a halt. Proschan began playing with the recipe within her New York City kitchen, and what resulted from her experiments is Simply Gum.


“I believe that I’ve always been an entrepreneur type of personality. However, I’ve never been able to take a step in my path. It seemed like the idea had come to me and was worthy of looking into,” said Proschan. “So once I came up with the formula, which took a long time, I decided to make the leap and create a real company around it.”

Simply Gum is a company that aims to create simple, high-quality, high-end confections that consumers will appreciate. The Gum is made using chicle, a tree sap located within Central America, as the base. It also blends natural flavours into the Gum like ginger, peppermint, cinnamon and maple. It also has organic cane sugar in place of Aspartame and essential oils to create certain flavours.

For Proschan Proschan, it was equally important to use simple, neat packaging for the items they offer.

“What we wanted to create was an experience that represented what the business is focused on, which was simple. It’s difficult to achieve minimalist design well, which is why it took quite a bit of time to create the perfect design that was simple as well as minimal and clean yet still attractive and user-friendly,” said Proschan. “We needed a style that could be used at the gas station or in the mini-bar in the Four Seasons hotel, and we managed to achieve this. It’s quite different from the other designs found on the aisle of Gum. You’ll see lots of vibrant colours. There’s plenty happening. White simplicity is noticeable on a shelf. This is among our main goals.”

Some of the gum products offered by Simply Gum. (Photo courtesy of Simply Gum)

Proschan started to take Gum around to stores in 2014, and one of the first accounts was Columbus Circle’s Whole Foods Market. The company soon expanded and set up an industrial facility in Brooklyn to manufacture the Gum. It also created jobs for residents, and then Simply Gum started to expand to retail outlets across the United States.

Simply Gum continues to grow and also added mints to their products. However, like many companies, Simply Gum found itself severely impacted by the effects of the COVID-19 virus.


“Gum was the most affected of the other categories of food. There was a greater demand for other food items as consumers were stockpiling their food, but Gum was not the case,” said Proschan. “The reason for this is one, that the usage of the case ceased. People were staying in and wearing masks or social distancing — there wasn’t any requirement for breath fresheners. Second, since Gum is usually purchased at the register and stores when people go shopping for Gum, they will go, adhering to their shopping list and not searching. Many of those purchases were negatively affected.”

Proschan and the entire team from Simply Gum decided to shift the focus of their business and begin focusing on selling the products online during the outbreak as they knew that their clients were likely to shop on the internet. They also took advantage of the chance to speed up plans to broaden the range of products offered by the company.

If you take a look at the products of Simply Gum, there’s more than just mints and Gum, but there are other options, like smoothie bites, fruit gummies and candy bars.

Photo courtesy of Simply Gum

“When I first started the business, I thought that it might one day be more than just Gum. The Gum was the first product we introduced, our flagship product; however, I wanted to establish the brand. This is why I picked “Simply” as it has the potential to expand into different areas,” said Proschan. “It was something we began working on a while ago, and COVID helped accelerate a number of the plans. We noticed the success of mints and Gum, which are identical products to Gum, and we thought, “you know what COVID is? It’s a brand that is known for its basic, high-quality ingredients as well as beautiful packaging. We believe there’s a need to incorporate the same in other confections, too. This is the main reason for our decision, and we thought we were in a position to allow our customers to introduce other products in other categories and to become a major player in the aisle of candy.”

In the time that has passed during the pandemic, Simply Gum has found its way to success both in the stores and on the internet. Proschan is hoping that Simply Gum will keep growing and expand its offerings of products more and create new employment opportunities for New Yorkers.

“We truly do want to take our business beyond the realm of mints and Gum. We’re creating a great pipeline of innovative products that people will appreciate,” said Proschan. “If we’re able to execute it well, our business will expand. We’ll then be able to create jobs. We’re very proud of having produced production jobs here at the gum factory in Brooklyn in the factory for Gum. That’s what we want to achieve as we expand.”


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SpaceX has reportedly fired employees who were critical of SpaceX CEO Elon Musk. The report.




SpaceX, the rocket ship business controlled by Tesla CEO Elon Musk, has fired several employees involved with an unsigned letter that condemned the flamboyant billionaire for his behavior. According to reports in the media,

SpaceX, The rocket ship business managed by Tesla CEO Elon Musk, has fired several employees who were involved with an unsigned letter that condemned the billionaire’s colorful personality for his conduct, According to reports in the media.

The news reports released on Friday reported an email sent by Gwynne Shotwell, SpaceX’s chief executive, claiming that the company had dismissed employees who had written and distributed the letter. The letter’s authors criticized Musk for his actions, which they claimed are a “frequent source of distraction and embarrassment for us, particularly in recent weeks.”

The New York Times was the first newspaper to publish a report on the purge based on details from three employees who knew about the incident. The employees were not identified.


It’s unclear how many SpaceX employees were fired; however, Shotwell did not conceal the fact that the company thought they had crossed an unacceptable threshold.

“The letter, solicitations, and general process made employees feel uncomfortable, intimidated and bullied, and angry because the letter pressured them to sign onto something that did not reflect their views,” Shotwell wrote in her email, as reported by the Times. “We have too much critical work to accomplish and no need for this kind of overreaching activism.”

The dismissals took place on Thursday. The exact day Musk spoke to Twitter users for the first time regarding the USD44 billion deal that he had signed to bring the social media platform to his empire of business. The agreement is still in doubt as Musk investigates whether Twitter hides the number of fake accounts on its platform.

While the Twitter drama unfolded, there was a report the following day that Musk was able to pay USD250,000 for a female flight attendant to stop a possible sexual harassment suit against Musk. Musk has denied the accusations of sexual harassment, and in the last month, Shotwell sent an email message to SpaceX employees stating that she believed the allegations were false.

In the past few weeks, Musk has also crudely mocked the appearance of Microsoft co-founder Bill Gates on Twitter and posted an emoji with poop during a discussion online in which he was joined by Twitter the CEO Parag Agrawal.


The open letter written by SpaceX employees that criticized Musk said that Musk’s tweets to his followers of 98 million painted SpaceX in a bad image.

“As our CEO and most prominent spokesperson, Elon is seen as the face of SpaceX. Every tweet that Elon sends is a de facto public statement by the company,” the letter reads. “It is essential to communicate to our employees and the potential employees that Elon’s messages do not reflect our mission as a company, our mission, or our beliefs.

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10 Legal Steps Every Small Business Should Take.




Are you thinking of opening the first mortgage broker of your own? If you’re an entrepreneur, you are an exceptional breed. Do not be afraid to dream big and risk-taking chances. You know that common sense is the way to the top job: running your own company.

Before transforming your idea into reality, ensure that you are on track by following these simple steps to begin your small-scale business, increase your profits and minimize the risk you take.

1. Decide on a Business Type

The kind of entity you select for your business — whether you’re a sole proprietorship or partnership, a limited liability corporation, or an s-corporation will determine how you file your taxes and provides legal safeguards, and, most importantly, restricts your liability. You also record your details with the federal government when you incorporate your business.

2. Protect Yourself With a Business Prenup

Are you launching with a partner? Buy-sell agreements protect everyone from situations that may complicate ownership. If one of the partners wants to leave divorced, divorced, or dies, The buy-sell understanding could help avoid difficult conditions in which ownership shares are transferred to the wrong party.


3. Map Out a Corporate Blueprint

Corporate bylaws outline the organization of your small-scale business. Are you a member of an executive board and shareholders or any other corporate officers? Corporate bylaws put all the ducks in a row and define the meeting rules and timetable. This is the blueprint of your business.

4. Draft a Solid Business Plan

Business plans serve two purposes. They provide an outline that will help you remain focused on your small-business goals and strategies. They can also be used to pitch to investors and banks if you require some money.

5. Protect Your Secrets

As you begin to hire individuals and create collaborations with other businesses or contractors, a non-disclosure contract protects your private information from being misused. It also defines the information that is acceptable to disclose.

6. Stay Compliant With Corporate Minutes

States have a requirement that some document is kept of the discussions and decisions made during official meetings of shareholders and boards. Corporate minutes documents can record all the details to be registered so that your business complies with all regulations.

7. Manage Expectations With an Employment Agreement

Small businesses need people to prosper, and an employment contract safeguards all parties by putting expectations into writing. The claims of discrimination and injuries are rising. Even though employment agreements aren’t able to prevent the possibility of lawsuits, they do minimize risk by defining the rules, obligations, and expectations of everyone.


8. Expand Your Abilities With Independent Contractors

Certain circumstances require special assistance, such as the design of graphics or PR. If you employ someone who isn’t an employee for some help, such as an independent contractor agreement, it can ensure everyone is on the same page moving forward.

9. Settle on a Location

The saying goes that it’s all about location, especially in the case of businesses that have clients, sell products, or offers services on-site. Commercial real estate leasing can help ensure that the rental contract is sturdy and that the relationship between the landlord and tenant is secure.

10. Plan Ahead

Your small-scale business can be a significant asset and a source of personal income. If something happens, you need to make a testamentary will to protect your family and business from unnecessary costs, taxation, estate taxes, and possible disputes.

If you are on the road toward entrepreneurship, you may encounter situations where you may need some advice from an expert. Find a SCORE mentor who will guide you in the proper direction.

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5 Ways to Grow Your MSP Business.




As companies look for new ways to boost profit and revenue, They are increasingly turning towards managed service companies (MSPs) to manage the essential IT tasks. In the end, MSPs are expected to grow in the MSP market is predicted to grow to more than $300 billion over five years.

Naturally, when the market expands and competition increases between MSP firms. How can an MSP company stand out and make the most of the growing demand for these services?

Here are some suggestions for MSPs seeking to ensure that their MSP business grows with the market’s demand.

1. Know your customers.

Although businesses that sell goods benefit from loyal customers who come back repeatedly, the customer relationship is more important for MSPs. Clients entrust the continuous health of their business to the services you offer, and therefore you must know your customers’ objectives and requirements thoroughly. If your customers know they are genuinely concerned about their success, they’ll take care of your marketing.


A thorough understanding of your customers ‘ needs does more than help you deliver superior service. It helps you know your ideal customers and allows you to better identify your value proposition to future customers- a process that is notoriously difficult for many companies.

Utilize your existing relationships to construct perfect customer profiles. This will allow you to focus your marketing budget on clients with whom the likelihood of closing the deal is high, thereby increasing the return on investment from the marketing. Scattershot marketing campaigns can bring you new customers; however, they’re generally more costly and less effective than targeted marketing campaigns targeting potential customers who are already primed to be listened to.

Knowing who your clients are is essential when you are developing your offerings. Based on the lessons you have learned from your relationships with clients and interactions, you can enhance your services and focus on the ones that your clients (and likely future customers) are most interested in, the ones which make them want to choose to work with you instead of another MSP.

2. Align values.

ESG (environmental, social, societal, and governance) aspects are becoming increasingly important for shareholders and clients in the present business climate. Organizations that can show potential customers that they share objectives in this area can get an advantage in concluding a deal.

One of the most critical aspects of understanding your customers is their preferences and how your company fits those values. For many clients, it is vital to demonstrate an interest in the diversity of your customers. For some, it’s crucial to consider reducing your business’s carbon footprint. In the case of others, it’s a commitment to your local community.


Consider whether your ESG initiatives can be a practical element in your proposition of value and branding. If you think yes, it is, then you must promote common values when marketing if you don’t consider whether you should rethink how your business handles ESG.

3. Always reinforce your client relations.

Maintaining the satisfaction of your current customers is as crucial as bringing on new customers. Reducing the number of clients who leave your company reduces stress on your finances and your employees’ time (and probably the time you spend). Happy clients will help introduce you to or promote your business to potential buyers.

Building solid relationships with your clients involves more than simply calling your clients whenever you need to or when there’s an issue. Finding “authentic reasons” to contact your clients is much easier than you imagine. There are plenty of ways to keep in constant contact with your customers without feeling like you’re intrusive.

For instance:

  • Offer them relevant information: Customers love content, provided it’s not general. In reality, they are open to information that will assist their business or is pertinent to their interests. Therefore, consider ways to create specific content for your clients.
  • Maybe you could create a blog to optimize MSP clients’ work and minimize expenses. Perhaps you could send your client an article that outlines an innovative solution to an issue they’re experiencing or a whitepaper on developments in the field of their services.
  • Be sure to take care when using personal contact. While it’s not much effort to communicate with others via Facebook, there could be a hazard when using your accounts rather than one for your business. Use your discretion!
  • Find out about events that allow you to have a personal meeting. Don’t think about the value of a personal touch. Face-to-face meetings are one of the most effective methods of building long-lasting customer relationships.
  • There’s no have to go long to locate an opportunity. Invite your customers to attend an MSP event or conference within their industry. Plan a client gathering within your business or, if the event is within your budget, attend an event for the community (such as a concert, sports event, or fundraising event). Please invite them for breakfast or coffee so that it is possible to introduce them to a friend who can assist them in an aspect of their work.

4. Sell for the value you are paying, not at low prices.

If you are focused on always providing the lowest price, you’re doing your business wrong. There will be clients, but they’ll typically be customers who are challenging and difficult to deal with. If an opponent lowers its price and clients leave, they will abandon your business.

Low-cost work also causes tension within the company, forcing them to discover other methods to increase profits. Employees’ morale suffers, as do owners and managers who will always be concerned about reducing costs. If, instead, you insist on the benefit you can offer to your clients; pricing is no longer a concern. It doesn’t mean your clients will never be able to question your pricing. If you demonstrate to your customers that you offer an unbeatable value proposition, you’ll be able to charge more for it.


5. Make sure you provide the best user experience.

Your business may be most advanced in technology and efficient for all your customers. However, if it’s not easy to navigate and use your customers, they will move to cheaper options.

Be sure that your customers have easy, attractive, and enjoyable ways to interact with your offerings, in addition to simple and effective methods for contacting your company if your business provides data. Design easily-to-use, custom-built dashboards for displaying data. Incorporate highly efficient collaborative tools in your service.

The user experience is equally crucial internal. Automate every phase of your process to improve your employees’ user experience. Automation improves your effectiveness and allows you to create a continuous contact with your customers. Using pre-made documents, such as statements of profit and loss templates, or using automated email marketing, you and your business can significantly benefit from automation.

Find a Partner who will help grow your MSP. Your Business

It’s a fantastic moment to start or work as an MSP, especially in this time of hybrid and remote work. There are endless growth opportunities and just an effort to make the most of these.

But, having an expert partner can aid. A cloud solution provider that has won awards, such as Sherweb, has the resources and experience that can assist MSPs benefit from the abovementioned strategies. Visit our Partner Guide for more details, or join our Partner Network to start.


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