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    The Reason Why Business Infrastructure is Essential to a Great customer Experience.




    For example, it’s 5-25x more expensive to find an additional customer than to keep the existing customers. Therefore, if you put little effort into ensuring that your customers are retained, trying to find new customers wastes time and money.

    Furthermore, customer retention can significantly impact revenue for businesses. Even a five percent increase in retention rates can boost a company’s revenue by 25 to 95 percent.

    All of this is to say that customer experience is crucial.

    Unstable growth, high turnover, or a bad customer service experience could contribute to poor customer retention.

    However, there’s an effective way to minimize risks and ensure that your business’s growth is effective and sustainable. What is the solution? Business infrastructure.


    This article will help you learn the basics of business infrastructure, how you can begin developing it, and what it appears like. Let’s take a look.

    What is the business infrastructure?

    The business infrastructure system connects the people of an organization, their processes, tools, or technology to ensure that expansion is durable, repeatable, and profitable.

    When someone hears “infrastructure,” they are thinking of transportation.

    Transportation infrastructure links roads, trains, aircraft, ships, and trains to transport goods and people worldwide effectively.

    In the same way, business infrastructure is the link between all the components that operate to ensure that an organization is working without interruption and with minimal disruption.


    It is a solid foundation to assist during times of danger by focusing on operations unnoticed back-office and the heartbeat of any company.

    How to Build Business Infrastructure

    It may be surprising that many companies of any size need help explaining how they appear on the inside.

    Divisions and departments need to be clearly defined, task duplication is always, and the reporting hierarchy of commands needs to be increased.

    The worst part is that the left hand of the metaphor isn’t aware of what is happening with the right hand. This alone can result in low employee turnover, silos, and angry customers.

    This is why business infrastructure covers the entire organization by addressing four significant questions:


    Here are some analog and low-tech exercises you and your group can try to tackle these questions.

    1. What tasks must be completed?

    Thinking about all the tasks or tasks essential to keeping your company running is critical to establishing your business’s infrastructure. Consider it the foundation on which the other components of your business infrastructure are built.

    The picture below illustrates the first task.

    1. Bring your team together either in person or remotely.
    2. Think about all the tasks or actions you perform throughout your business, whether simple or complicated.
    3. Then, write the task or activity on individual index cards.
    4. Keep brainstorming until you’ve nailed all the tasks.


    • Removes the resident knowledge from individuals’ heads and onto paper
    • It provides a clear picture of exactly what everybody does

    Pro Tip: Start your thinking process by using current job descriptions your business might have and separating tasks from them. It is also possible to ask those to whom you contract jobs (i.e., your lawyer, accountant, graphic designer, etc.) to provide you with the tasks they do for your business. They might be performing work you need to be made aware of!

    2. What is the process of organizing the work?

    Once the team and you have identified the various tasks you’ll need to complete, It’s time to divide them into groups.

    The following illustration shows the division of tasks into six areas: Operation Legal Compliance Accounting, Technology, Marketing, and Human Resources.

    1. Spread the index cards of the brainstorming session onto the table.
    2. Invite your team to join in.
    3. Index cards for groups that perform similar tasks, grouped into less than nine columns.
    4. Put a blank index card over each column, preferably with a different color.
    5. Note an official name for the division each column of tasks identifies.


    Let your company know what it is like from the inside

    Eliminates confusion about the process of work and information

    Pro Tips: In his renowned study, The Magical Number Seven More or Less Two, Harvard cognitive psychologist George A. Miller theorized that an average person could easily recall seven plus less than two pieces of information. When you organize tasks into nine divisions in a smaller amount, you can make a system that is easy to comprehend and follow.

    3. Who will perform the job?

    You and your group have identified the tasks to be completed and organized these into departmental assignments. It’s time to allocate roles the duties within each department.

    The image below illustrates the reporting structure used by the Operations department.


    Three of the identified tasks are assigned to the Technician, while two are given to the Chief Operating Officer (COO). The colored circles beside them signify that the COO position is a full-time employee and that the Technician position is not filled.

    • Only one department at a given time and the tasks it entails.
    • Take all index cards off the table.
    • Spread the index cards on the table once more.
    • Make a stick figure or an alternate color index card. Write the name of the person who is expected to perform each task.
    • Identify each role by type: employee, outsourced/freelancer, intern, volunteer.
    • Determine the role(s) that are not filled in by writing down the title(s) with red ink.
    • Repeat steps 1 – 4 until roles are defined for all duties in every department.
    • Record the outcomes.


    • Provides clarity about what everyone is expected to do
    • Creates clear boundaries regarding the job description and scope

    Pro-Tip The fact that you cannot mean that you must! This exercise can help you decide the best way to delegate. When you assign the roles of tasks, you should write who is responsible and not just who is currently accountable. You might be surprised by the results!

    4. What are the steps to be taken in the process?

    Now is the time to put the tasks that you and your team came up with earlier into procedures.

    The image below illustrates how tasks in Operations are handled. Operations departments are subdivided into an order-to-delivery process. These tasks are then arranged in a sequential order using tools used during the process are also designated.

    1. Concentrate on one area at a time and the duties and responsibilities.
    2. Take all index cards out of the table.
    3. Spread the index cards on the table a second time.
    4. Sub-groups of tasks that are grouped create a particular procedure.
    5. Use a different color index card on each task grouping.
    6. Enter the process’s name and the name that the sub-grouping of the tasks describes.
    7. Make sure you identify every tool (including equipment, software checklists, templates, and software) by putting a different color index card next to each task sub-group and writing the names of all tools on the card.

    8. Record the outcomes.


    • Offers suggestions on how to complete the task that was identified.
    • It provides a base for prioritizing and records.

    Pro Tip: Processes are where you’ll find the “rubber connects with the dirt” They are too rigid, and individuals feel enslaved by them. They are also too flexible, and people will create their ways of doing things. Promoting a bottom-up reporting structure with defined process metrics allows individuals to be in charge of their work within certain limits.

    What does the Business Infrastructure look like?

    So, what’s the benefit of making notes on index cards, constantly moving them, and sticking figures on them?

    The outputs!

    These outputs are the armor of your organization and comprise:

    • Job Descriptions and Organizational Chart. Including specific tasks for each position in updated or new job descriptions provides transparency, which gives you the knowledge to select the most suitable candidates. The established departments and roles allow you to share your company’s reporting structure and promotion path.
    • Records Management. Knowing the departments in your organization will make it easier to arrange digital and physical documents. Your team can quickly find documents by setting files and records under the department and assigning access levels. This can be a game changer in responding to customer requests to offer assistance.
    • Workspace Layout. Organizing your workspace into zones that reflect your business’s departments is essential to ensure efficient workflow and information flow. This is especially true for home offices and one-room offices.
    • Documenting processes following the roles identified in each department will ensure product and service delivery consistency. Documentation reduces the chance of guesswork and reveals how performance is assessed.

    This is the Gateway to Customer Experience

    Once you’ve completed this task, you’ll be able to see how your business infrastructure connects all functional elements of your company and how a change in one aspect can affect other areas. There are no more silos or ineffective communication. They’re replaced by seamless workflows and transparency in every part of the company.

    It’s essential for companies that focus on customer service to be supported by a compelling business infrastructure. Much like Revenue Operations, a subset of the business infrastructure, it provides consistency and quality in customer service and a support system that informs customers of what they can expect and how you are committed.

    While this article outlines the basic exercises to establish business infrastructure, it’s just an overview. For a more comprehensive guide, check out the book Behind the Facade: How to organize your company’s operations for long-term success.

    As your company expands, it is essential to stay on top of things to ensure your company’s foundation can last for the long haul. Begin to build your business’s infrastructure today and relax, knowing that you’ve got an established foundation that you can rely on in case of danger.

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    Seven YouTube Tips and Strategies to Grow Your Business.




    YouTube is an effective instrument that companies can make use of to expand their reach and expand their customer base. With more than 2 and half billion active monthly users, YouTube provides businesses with an enormous platform to showcase their goods, services, and brand messages. With such a massive and popular user base, It can be difficult to stand out from the other videos and have your video seen by prospective customers.

    This is why we’ve compiled the following list of seven suggestions and strategies that you can make use of to expand your company’s presence on YouTube. From optimizing your YouTube videos to ensure SEO and adding annotations and ending screens to entice viewers to act, These tips can enable you to get the most value out of YouTube and increase your revenue.

    Seven YouTube Tips and Strategies to Expand Your Business.

    Optimize your Videos to be SEO-friendly

    If you would like your videos on social media to be seen by prospective clients, you must improve them to be optimized for SEO or search engine optimization (SEO). That means you should include relevant keywords within your titles and description so that your videos will appear more prominent on search results. It is also possible to use tags in your videos.

    Can add tags to make videos more optimized for SEO.

    Tags are words you use to identify your video. YouTube utilizes these tags to categorize and index your video content. By making a bit of work and effort, you can ensure that your videos on social media are doing their best to work hard to bring new viewers to your website.


    Utilize End Screens

    Screens, in the end, are an enjoyable and effective way to advertise your other channels, videos, and websites. They can also serve as a guide and make it easier for viewers to subscribe to your channel or share your content. To add an end-screen to your YouTube channel, you must visit the YouTube Studio and click on the “End Screens” tab.

    In the next step from there, you can incorporate images, texts, or videos to advertise whatever you’d like to. Be sure to ensure that the ending screen appears towards the very end of the video and does not interfere with your viewing experience. If you’re creative, screen endings can prove to be an effective instrument for boosting the popularity of your Youtube channel.

    Create Engaging Thumbnails

    The most significant but still largely ignored element in your video is the thumbnail. It is the first impression people see as they view the video. Therefore it’s vital that it’s attractive and interesting. It’s good to know that there are a handful of steps that you can use to ensure that your thumbnails are top-quality. Choose images which is appropriate to the content of the video and which will draw people’s interest.

    Make sure that your image is at a high resolution. Then, make sure the image is of high quality and resolution. After everything, the goal is for the viewers to be able to clearly see the things they’re clicking. Also, you can add text to the thumbnail. It may be the title of your video or catchy slogan, or any other thing which will draw the attention of viewers. If you follow these steps by following these steps, you can make sure your thumbnails will be able to get more views and increase the number of views on your YouTube channel.

    Leverage Social Media

    If you’re the proprietor of a small or perhaps a mid-sized company, You’re likely aware of the importance of promotion. It is crucial to bringing customers and increasing sales. There are several ways to promote your product or services. However, the best and yet the most affordable is by using social media. If used correctly, the platforms can aid in reaching many people and increase the visibility of your content for a larger public.


    How can you utilize social media to market the popularity of your YouTube videos? Make sure you publish your videos on each of your social networks. This can help boost the exposure of your video and ensure that they are noticed by the maximum number of people possible. Consider also making use of paid-for promotion tools, for example, Facebook advertisements or tweets that are promoted by Twitter.

    They allow you to focus on a particular group of people and greatly increase the exposure of your content. Remember to add hyperlinks to your videos within the signature of your email Signature and on your site. If you take advantage of each of these channels for promotion that you can use, you can significantly improve the number of viewers who watch YouTube video content and increase visitors to your site.

    Work with other YouTubers

    One of the best and best methods to gain increased views on YouTube videos is participating in collaborations with YouTubers with an audience similar to yours. There are several different ways that you can explore collaborating with other creators using YouTube.

    As an example, you can create a Q&A joint video and host one another in videos, or make sure you promote each other’s content through the videos you make. One of the most crucial aspects is to identify a YouTuber with a similar market as you do in order you can get new viewers via the channel.

    If you’re looking for a guaranteed amount of visibility for your YouTube videos advertising with paid advertisements is the best option. YouTube has options for ad formats. They include in-stream ads (ads that appear before and after, as well as during the content) as well as discover ads (ads that appear in the results of searches or are used as suggestions), and bumper ads (short non-skippable, short ads). Advertisements that pay are an effective method to increase the number of viewers to your content since they place your videos in the hands of people who are already curious about your content.


    Make use of Copyright-Free Music and SFX.

    Music that is free of copyright and royalty-free music and SFX can provide great methods to add an additional dimension of excitement to YouTube videos. There are several sources of copyright-free music and SFX available online, and many of them are accessible for use at no cost. It is important to be aware of the conditions of each source prior to making use of any content from them.

    Some sites may ask that you attribute your music and SFX to them. However, others permit you to utilize it with no attribution. After you’ve identified an option you’re happy with, take the music files as well as the SFX files and incorporate them into the video. With a small amount of thought and preparation, you can quickly add copyright-free music and SFX to YouTube videos and provide them with the professional look you’re searching for.

    The End of the Story

    These are some of the strategies you can utilize on YouTube to increase your sales and profits. If you are willing to put in the effort and energy, you’ll be stunned by the speed at which you’ll see your positive results! Making a YouTube channel successful requires patience, perseverance as well as creative thinking, and some trial and trial and time at the end of the day.

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    Do You Want To Use Your Home As A Business Location? There are 5 Things To Consider.




    We’ve discovered through the COVID outbreak that many of us can work in the comfort of our homes. This is why there’s been an increase in the number of people who want to make their Home for business purposes.

    Making your Home an office space has many benefits. In the beginning, you’ll lower costs, such as rent and other rates. Additionally, you’ll be in control over the working conditions.

    However, it’s not smooth sailing. There are some drawbacks to be conscious of. This article will explore certain things to be aware of before utilizing your house as an office premise.

    5 Reasons to Think About Using Your House as Your Business Location

    1. Know the difference between Converting your Home to work from the comfort of your Home

    First, you must know the differences between turning your Home into commercial premises and working as an employee from at Home. If you’re running an enterprise from Home and want to expand your business, it’s necessary to modify your Home to make room for the situation.


    Know the difference between converting your Home into a Work From Home. For instance, you might have to create an area for work with distinct phone lines and internet connectivity and ensure that your insurance policy will cover business-related actions.

    2. Take a look at the legal aspect

    Additionally, there are legal issues that you have to be aware of. As an example, you’ll have to consult with your local authority about what you have to do for planning permits or permits.

    It is also necessary to ensure that your company complies with all relevant laws and regulations regarding health and safety. In addition, if you employ employees who work for you, you’ll have to follow the rules regarding employment.

    Zoning regulations are yet another factor to think about. The regulations may differ between different areas, and it’s essential to determine the laws for your specific area.

    3. Think about the financial implications

    There are various issues with finances you’ll need to be aware of. In particular, you’ll have to ensure you’re still in the tax-free zone or benefits for which you have a right.


    Are You Planning to Make Your House a Business Location – Five Things to Think about – Consider the financial implications of how your homeowner’s insurance affects your company. If you’re a homeowner with any mortgages on your Home, it is essential to inquire with the lender to determine their restrictions regarding using your Home to run a business.

    4. Consider the practical implications

    Consider thinking about how your company can impact family time. Also, it is essential to consider the noise level, parking, and deliveries. Also, you must ensure that you have sufficient space to allow for the growth of your business.

    If you are dealing with products you want to wrap or ship and then keep, you must ensure you have enough storage space. Suppose you decide to go using top-quality custom packaging by StickerYou. In that case, it is essential to consider the area for the packaging products and the room needed to pack and transport them.

    Also, it is essential to consider where your customers can collect their items if you provide local delivery or pickup in-store.

    5. Think about the Tax Implications

    If you are using your house as your office, it is necessary to inform HMRC that you are doing so. Also, you will need to consider how your company will be taxed.


    In other words, you must be taxed on income profits even as a sole trader. If you decide to create a limited-company and are a corporation, you must pay tax on your earnings.

    Be aware of the tax ImplicationsIn short, changing your house into a commercial location can be a fantastic option to cut costs and gain more control over the working space. However, it is essential to take into consideration a number of factors prior to you making the move. When you’re sure you are able to handle the consequences, then you are able to enjoy the advantages.

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    How Does Business Car Leasing Function?




    Suppose you want to enhance your professional profile or benefit from the tax advantages of business cars. In that case, leasing can be a straightforward and economical way to access high-end vehicles for yourself and your employees.

    For entrepreneurs who are sole traders or limited companies, as well as those who are in fixed partnerships and limited Liability Partnerships, a business lease car lets you change your car’s model every couple of years at an affordable monthly fee.

    In this article, we’ll detail how business leasing deals for cars are made, how they differ from personal leasing, and how you can cut costs through a lease for a business car.

    What exactly is business car leasing?

    Instead of purchasing a vehicle for yourself, leasing a business vehicle lets you access brand-new cars with a fixed monthly fee, which is typically spread over one and five years.


    Since you’re not paying for everything associated with the car, a company car lease is cheaper than other forms of finance, such as Hire Purchase. Additionally, if you use the vehicle only to travel for work, you are entitled to reclaim 100% of the tax on rental payment and servicing expenses, as well as miles and fuel. Any personal use of the car will decrease the amount of VAT you could claim back.

    What is the process for leasing a business vehicle? Operate?

    Models and makes available vary depending on the provider; however, whether you require an executive vehicle or a transport van, leasing a business vehicle can help you locate an automobile that meets your needs at a meagre cost per month.

    To qualify to be eligible, your company must operate, be able to show solid results and undergo a credit screening to confirm that you can pay the lease’s monthly payments.

    At the beginning of your lease, you’ll have to make an initial payment of between 3 and 12 monthly instalments, which are later deducted from the total cost of the lease. This will be called ‘6+23’, meaning you’ll pay 6 months in advance and the rest over 23 equal instalments.

    It is also possible to agree on a maximum annual mileage for your vehicle with your supplier, which could vary from 8,000- 40,000 miles per year. If you are more than this number, you’ll be required to pay an extra mile cost, so make sure you’re realistic in your estimate and, in the event of a mishap you’re unsure, allow yourself some breathing space.


    Leasing for business vs personal

    The most significant difference between commercial vehicle leasing and personal leasing is the possibility of claiming the VAT back from your monthly rental payments and a maintenance charge, which can help you save as much as 20% off the expense of an equivalent vehicle on a personal lease.

    But the moment you utilize your car in a mix of personal and business trips. However, you’ll only be able to claim a small portion of the VAT. If your employee uses their car for private motives, they’ll need to pay a tax on benefits-in-kind that is calculated and determined by the price list of the vehicle and the CO2 emission. The lower the emission and the less tax they pay, the less.

    Pros and cons, as well as tax advantages


    • Cost-effective: access new vehicles for a minimal monthly cost and claim VAT
    • The leasing company absorbs the expense of depreciating the value of your car, which means you won’t be charged.
    • Make sure to write it off against your income – it is possible to include your leased car in your balance sheet and then write it off against the profits.


    • Charges if you over the miles, return your vehicle in a damaged condition, or do not maintain it correctly. You’ll be charged.
    • The vehicle must be returned to its original condition, and you will not be permitted to change it or label the car in any manner.

    Some insurance companies provide ‘complete care’ plans. If not, you’ll have to take responsibility for taking out an appropriate insurance plan. It is important to note that the leasing firm is the owner registered to the car. If you don’t, it may make any claim unenforceable.

    The next step

    The problem is that new vehicles are costly and could be wiped out by the majority of their initial value in three years. For small businesses with strained margins, leasing cars let you enjoy a brand-new vehicle at a fraction of the price.

    Alongside benefiting from the most recent technology and security features, you and your team can present an impressive image on the go and access various vehicles that can meet demands. Make sure you are realistic about the amount of mileage you’re planning to drive and look around for the most affordable price.

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