Competitive intelligence tools can turn the luxury of custom market research into a regular practice for many small and medium businesses.
Hiring a separate analyst or ordering a ‘state of a report could be a heavy burden for such businesses, so the very best competitor research solutions can end up being a good alternative.
This post has compiled a set of the top tools for high-level market research and online competitor analysis. They can help you gain insight into your competition, collect marketing growth ideas in several clicks, and ultimately achieve your organization’s goals.
Tools for Top-Level Market Research
Your target market is more than just individuals you want to reach. The key players in the competitive landscape (those other established businesses, in addition to newcomers) play a crucial role in shaping your success.
As a result, you shouldn’t only research the market size or customer segments and understand every business that desires to outperform you.
Three competitive intelligence tools can help you conduct this research quickly and effectively:
Crunchbase lets you access information regarding private and public companies, review market and industry trends, and spot hot newcomers entering your space.
With Crunchbase, you can evaluate the data about competitors you already know about.
Also, you can explore beyond your familiar landscape using various filters to find more competitors in your industry and region.
With Craft, you can unlock historical insights about companies. From growth as time passes, social presence, and brand trends to promote positioning, and latest news, Craft enables you to preview how a particular competitor of yours has been growing and gaining market share.
What’s more, all data in this market research tool is reported in real-time, providing you an up-to-date snapshot of the company.
Semrush Market Explorer
The market analysis tool from Semrush only requires a company’s website to start researching the whole market. When you enter the domain, Market Explorer sets the corresponding industry players and organic competitors.
Suggested rivals are split into four categories in the Growth Quadrant, based on their website’s audience size and growth rate.
Semrush Market Explorer offers more in-depth precisely competitors’ traffic statistics, market trends, and audience characteristics.
In business, timing is everything. Staying along with market seasonality, new trends, and emerging audience interests is beyond critical to communicating with the market effectively.
You must continuously measure and monitor shifts in user preferences to plan strategies that deliver the best message to the best people at the best time. Luckily, you can spot those by analyzing what other brands publish on topics highly relevant to your offering. You can research market trends with these tools::
The search engine’s tool lets you monitor the web for new content on any topic — from your business’s section of expertise to entertainment and general interests. You can also use Google Alerts to monitor what’s being said about your exact product category, brand, or competitors.
Talkwalker Alerts works similarly to Google’s tool. Its results also include tweets, further expanding the insights you can glean.
The tool has in-built analytics that could filter the most crucial mentions and send them to you by email to prevent an alert overload.
As a more complex step, you could consider extending your subscription to the whole Talkwalker platform to improve your market research by increasing social listening data and insights.
Market and Competitor News
Every day and every hour, your competitors create new content. While some of it ends on their blogs, other pieces might appear in top industry publications and other outlets.
Wherever the publication took place, you can stay updated on the brand new content with a competitive analysis tool.
Feedly is straightforward to use, and yet it is a versatile news and RSS reader. It lets you follow blogs and publications and get regular updates of any new content they publish. You can group by channel, rendering it simple to track specific competitors.
You can also get keyword alerts for the competitor’s brand, products, industry, or other topics you care about. Feedly has a robust mobile app, too, meaning that there isn’t to be glued to your personal computer to track the competitor’s content and news.
Tools for Competitive Marketing Intelligence
Competitor’s Digital Marketing Strategies and Tactics
What’s the shortest path to understanding your web visitors, their needs, preferences, or buying behavior? It is simple — look at what your competitors are doing and which strategies generate the most significant results.
Like, you know which channels drive the most traffic to your competitor’s website will reveal where you should focus your efforts. Understanding which countries their highest traffic comes from can help you plan international marketing campaigns. What tool could give you competitive Intelligence of this kind?
Semrush Traffic Analytics
Traffic Analytics is just a competitive intelligence tool from Semrush that allows you to check website traffic and analyze any company’s marketing efforts. This way, you’ll find out where they invest the absolute most resources and use that insight to power your online strategy.
All you want to accomplish is enter anyone to five domains in the tool. You are sure to get reports on the absolute most critical website traffic metrics — several visitors, user engagement, audience overlap, traffic sources, top landing pages, geo-distribution, destination sites, and subdomains. This data can help you reveal other companies’ strategies and tactics at length and detect their business partners, affiliate programs, backlinks providers, and more.
For more insights on competitors marketing campaigns and activities on specific channels, use more tools from the Semrush Competitive Research solution. Specifically, it can highlight other companies advertising expenses, SEO and social media marketing performance, and content gaps.
Email is just a critical channel for customer communication, engagement, and sales. Your competitors could be taking full benefit of it. They may be sending irresistible offers, promotions, announcing services, and many other strategies to interact and convert more of their subscribers.
Unfortunately, unless you know what they do, there’s little chance that you could match or outdo their efforts.
The newsletter is just a fantastic competitive intelligence tool in the sense that it captures all emails of a specified website, analyzes them, and alerts you of anything important to you.
You can deep dive into your competitor’s offers, promotions, product announcements, and some other communications with their list with the tool. And you can do it at scale and never having to be actively subscribed to their newsletters.
Based on all this data, you can discover what engages the audience — from subject lines that make them open those emails to this content that entices them to do something — and use this insight to drive better results yourself.
This goes without saying; if done right, video can boost engagement, brand recognition, conversions, and generate revenue, but that is provided that you get it done right. The issue for most people is determining whether their video marketing strategies are working well enough or not. One way would be to benchmark your performance contrary to the competition.
Tubular Intelligence, a part of the Tubular platform, delivers the info you’ll need to understand your video performance in the context of your competition and helps identify new approaches to grow your audience.
Tubular continuously analyzes 14 million video publishers across an entire array of industries. With all the platforms, you obtain access to dozens of insights and unravel your audience’s content preferences centered on top-performing videos. Demographics data enables you to discover your audience and even show your potential audience overlap with other publishers.
Technology will give a company a significant competitive advantage. The proper content management system can help deliver content to users faster. With better marketing research tools, a company can gain more in-depth insights into its user’s behavior and hone its initiatives.
A number of the web technologies are easy to spot, needless to say (mainly if you are using an identical stack already). Others require expert knowledge to identify on a website.
Overall, it is recommended to know what technologies your competitors use on the website. And here’s one excellent tool that allows you to get it done in a jiffy.
Wappalyzer is just a simple browser extension that analyzes and reports on what technologies are utilized on a site. The tool can detect this content management system or an e-commerce platform used, web frameworks, server software, analytics tools, advertising networks, cache tools, CRMs, dev tools, CDNs, and quite a bit more. The complete set of supported technologies is impressive.
With Wappalyzer, you will never wonder how your competitors make their website and how they gain insights about users to improve it even further.
Changes to a Website
The critical role a website plays in conversions and business growth is irrefutable. With it, you attract the target market and convey your message to the source. It’s where you present your offers and convinces them to convert, be it purchase directly or by having an inquiry.
And also ensures that you (and competitors) will probably test and try new ways to improve the internet site to attain your conversion goals. Naturally, monitoring a competitor’s website manually will be too time-consuming. Luckily, several competitive intelligence tools may get it done for you.
Visualizing is a simple tool that lets you select a location on a webpage and get notified when that section changes. You may also choose at what frequency you intend to receive updates – out of every 5 minutes to once a week. Visualizing will check that area at that predefined interval and email you when it detects changes to the selected location.
Deep Dive Duck
Deep Dive Duck is just a more technical tool, explicitly designed to monitor overall changes on competitor websites. It tracks up to 10 competitor websites at once and tracks 100 pages on each competitor’s website. The tool will report on an entire array of changes, including new workers added location changes, pricing changes, new service ranges, and many more.
The tool will then give you a weekly email highlighting any changes detected, providing you an overview of what’s been happening on your competitor’s websites.
Competeshark differs from both competitive intelligence tools above by allowing you to monitor changes to a competitor’s website in real-time. The device will visit your designated competitor’s websites and notify you of changes like content updates, layout changes, or new promotions.
The truly unique feature is the capacity to begin to see the before and after of every change. Utilizing a visual slider, you can preview the new version and usually the one before it to gauge the depth of the change in detail.
Knowing how much money your competitors spend money on cloud infrastructure and digital products can highlight their strategies. For example, knowing what email platform your competitors use and the precise price plan they’re on can suggest the extent of the email strategy. A company employing a primary email platform on the free program will utilize the channel differently than the one with a comprehensive platform; these details can help give you a competitive edge.
Intricately is exclusive in so it analyzes cloud infrastructure and reports on metrics like the products used, spend Intelligence, renewals, and usage details.
Furthermore, Intricately may also analyze the competitor’s product usage and notify you where they gain market share and growth globally.
App Performance Analysis
If you give you a mobile app, then gaining mobile market intelligence is beyond critical. You must know which markets generate the absolute most downloads and app revenue and which of your competitors gain market share and experience growth of downloads, revenue, usage, and engagement.
Additionally, you need to keep track of any newcomers that may threaten your app’s position on the market. Listed here are two apps that enable you to do it all effortlessly.
AppAnnie delivers mobile market data you need to use to operate a vehicle, more downloads, revenue, and gain a competitive edge in the industry. It contains several products with Intelligence delivering the market data to uncover growth opportunities from competitive insights.
AppMagic is another mobile market intelligence tool. It enables you to compare the performance of apps and publishers to spot the trends and patterns to operate a vehicle for your growth strategies.
With AppMagic, you can investigate your competitor’s revenue, downloads, and other metrics, correlate the information and analytics to locate ideas and opportunities for future development.
E-Сommerce Pricing and Product Intelligence
E-сommerce has turned into a crowded market. Unfortunately, with so many internet vendors selling the same products, you face harsh price competition. Consequently, you have to alter fees frequently to always offer the absolute most compelling prices in the market.
The thing is that monitoring all your competitor’s prices daily can be an impossible task. How can you do it and keep track of 1000s of products across so many stores? Well, you can find tools for that too.
Prisync is just a pricing software for e-commerce stores. It monitors simply how much your competitors sell the same products as you for, as well as their stock availability, reports on that by way of a beautiful dashboard, and gives you email alerts.
With Prisync, you can track prices across all your competitors and for every product you sell and act immediately on any promotions or price changes they make.
BlueBoard not only offers price tracking for e-commerce but expands those insights with additional data — assortment tracking.
With BlueBoard, an e-commerce store can monitor their competitors’ prices, track competing products, and their very own to know the way the competition structures their product range and identify new distribution opportunities based on the competitor’s strategies.
Any Competitive Analysis Tools Missing?
Exist other competitive intelligence solutions you recommend for market research? We’d love to learn which tools you utilize and how they subscribe to your brand’s success.