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Utilizing the Jobs To Be Done (JTBD) Framework for SEO Content.




JTBD is different in focusing on the task – not the user or customer. Use this approach in content marketing to increase sales.

The Jobs to be Done (JTBD) framework, also referred to as Jobs Theory, is a technique of analysis employed to encourage innovations in product development and marketing.

JTBD has been around in different forms since the 1980s, with Don Norman’s famous book The Design of Everyday Things.

It was made famous in the early 2000s 2000s by Clayton Christensen and his colleagues in Harvard Business Review (and again in 2010) and MIT Sloan Management Review.


JTBD is distinctive because it is centered around the task – not the client or the user.

Although it is mainly used for the development of products, it could be equally effective for SEO and content marketing.

We’ll explore how to utilize JTBD’s framework for the SEO development of content.

Several examples can be found in the B2B SEO world. However, the concept could apply to other areas of online content marketing.

Beginning to Learn About JTBD

Most research in marketing and advertising concentrate on demographic data, looking to find the “average” person who will purchase an item or service to figure out ways to be more appealing and accessible to the people who are in these groups.


Instead of focusing on specific data points of gender or age instead, rather than focusing on data points like gender or age, the Jobs to be Done framework is focused on the challenges the marketer is trying to solve.

Whatever either gender or years of age, there are tasks to complete, and search Google for assistance in completing the tasks.

In the case of product development and marketing products, the task to be accomplished could be closely dependent on the product’s design.

However, the framework’s usage does not have to be restricted to tasks that the product can solve.

For SEO, It is most effective when applied to small tasks that a potential customer may be performing in their daily routine.


If a prospective customer turns to Google to seek details or to complete some task within their typical working day (not always when they’re researching items to buy), Brands that have helpful content can build trust with their target audience and also have the chance to convert According to the Christensen Institute,

Applying this method to produce compelling web content can yield excellent outcomes.

Finding Your Audience

Begin by defining your intended audience.

It’s not just people who will purchase the product or service you provide.

Your target audience comprises bloggers, journalists, and podcasters who create content that is targeted to the market.


Take a look at the different types of tasks your audience could use Google to complete on the following day:

  • Find a conference you can attend at the end of this year.
  • Are you looking for trends, graphs, images, and statistics to incorporate into an upcoming presentation?
  • Answering technical questions in their immediate area.
  • Are you looking for examples of a strategy or a roadmap to create your own?
  • Are you searching for authors, books, and influential people in written form or podcasts to get ideas, best practices, and news from the industry?
  • Investigating tools to improve their everyday processes.

If your market is using Google to resolve their everyday problems, you’ll be on top of results by providing the most effective solution available on the internet to assist them.

When they visit your site, you can offer a variety of content that will interest visitors and, in many instances, result in a conversion.

User Stories for JTBD

If you don’t want to worry about your demographic information, the format of a user story can assist in determining three essentials:

  • I would like to.
  • So, I can.

Think about the context, motivation, and the desired outcomes of the audience you are targeting, and then create user stories that could inform content creation.

Below are a few illustrations of examples using the story method in the course.

Example 1: If I participate in an interview panel helping to recruit for a position that is not in my normal sphere of responsibility, I’m trying to prepare by understanding what this type of job typically requires, so I can give clear and accurate information that will assist the manager who is hiring make the right choice.

In this situation, I may turn to Google to look up “interview concerns” and “roles and obligations” about a specific job title.


I’d conduct fundamental research to assist me with my everyday chores.

The site that provides helpful information near the upper reaches of Google results will gain from my visit and have the chance to provide me with related content or even conversion. It will begin building trust for me and affect my future purchasing decisions.

Example 2: If I’m developing an argument for a business to justify the new initiative, I’d like to do some sources of information to guide my thinking to help me create an idea that is compelling to explain my plan.

In this case, I may turn to Google to find information points, trends, and data in my decision-making and convince others.

Example 3: If I’m getting ready for a trip, I’d like to locate an audio podcast that I can listen to to be informed and entertained by a particular topic.


Example 4: If I’m considering purchasing a popular book within my area of interest, I would like to first read a review to make an informed purchase decision.

JTBD for Customers Already Using JTBD

SEO isn’t only for marketing to potential customers.

It is possible to use your Jobs to be Done framework to figure out what your current customers want to achieve and then create content that assists them in doing precisely that.

When you look through chat logs as well as help desk tickets, community queries as well as other sites where customers comments about their goals and tasks they’re trying to achieve, you’ll get a lot of suggestions on how to develop new content to assist the customers.

Important Takeaways

If you’re in the process of planning your site’s content and are ready to move beyond the basics of keyword research, think about using the JTBD framework.


Begin with the people who you’re creating content for. Who is your target audience?

Think of everyday small or big tasks they might have to tackle in their daily working lives.

Make helpful content available in case they need to decide to Google for help with those tasks.

Closing Up

By using this JTBD structure, advertisers can find a variety of good subjects and keywords with a lesser search volume and less competition than headwords. However, they will result in more quality visits.

The target market is trying to complete the most numerous tasks that range from small to big. With excellent content, brands will establish a relationship of trust with potential customers before they’re even in purchasing mode.


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Do you want to quit your job in Dubai? These are the five steps to follow.




Gulf News speaks to UAE legal professionals about the steps employees should follow when quitting.

Dubai: You may be contemplating quitting your job as a full-time employee in the UAE. What happens if my manager refuses to accept or acknowledge my resignation. How can I ensure I have no problems moving to a different job?

Gulf News interviewed legal experts in UAE to determine the best steps for employees to take to avoid financial or legal liability when they quit their full-time jobs. The steps below are only for employees with full-time jobs. They are based on UAE’s new Labour Law, Federal Decree-Law No. 33 of 2022 – and its governing regulations.

1. To ensure you give the correct notice period, read your employment contract.

According to the UAE Labour Law, the notice period for a full-time employee who wants to end a work contract may be between 30 and 90 days. Your labor contract will specify the notice you must give to your employer. You can find our detailed guide on how to get a copy of your labor contract here.


Failure to fulfill your notice period could result in financial liability. You may be asked for your salary for the period you did not serve, according to Priyasha Corrie (Partner at Keystone Law Middle East LLP).

She stated that Article 43(3) of UAE Labour Law requires parties to compensate each other. This is a ‘payment in lieu notice’ equivalent to an employee’s salary for the whole notice period or a portion thereof.

You should keep some things in mind if you’re resigning within your probation period. Our detailed guide explains how to resign during probation.

2. Resign in writing

Corrie advised employees to notify their employer in writing of their decision to resign, via email or by letter. It is crucial to indicate your notice period and the last day of your work following your labor contract. This is required by Article 43 (1) of UAE Labour Law.

What happens if my employer doesn’t respond to my resignation email

According to Dr. Ibrahim Al Banna (CEO of Ibrahim Al Banna Advocates and Legal Consultants), while employees are required to submit their resignations in writing, acknowledgment from the employer is not required under the UAE Labour Law.


Dr. Al Banna stated that the employer does not have to acknowledge the notification.

3. Receive all your end-of-service dues

Your gratuity will be calculated according to Article 51 of UAE Labour Law once you have served your term as a full-time employee. You must note that gratuity will be calculated on an employee’s basic pay.

Dr. Al Banna stated that when calculating gratuity for a foreign employee, an employer must, according to Article 51 (5), calculate it based on the previous basic salary to which the employee was entitled, regardless of whether the employee receives a salary on either a weekly, monthly, or daily basis.

The gratuity paid to a foreign employee shall not exceed two years’ remuneration. The employer can deduct any amount due to him or her, following the law or a judgment rendered by a competent judge, when determining the gratuity amount.

4. Ensure that your work permit is cancelled

Concerning Executive Regulations of Labour Law, the employer must apply to the Ministry of Human Resources and Emiratisation to cancel the work permit. Dr. Al Banna states that the employer must also apply for cancellation of visas with the General Direction of Residency and Foreigners’ Affairs (GDRFA Dubai) or the Federal Authority for Identity, Citizenship and Ports Security(ICP) if the employee was under the sponsorship.


“Once the visa and work permit is canceled, information indicating that they have been canceled will be entered into the MOHRE/GDRFA database. Dr. Al Banna stated that employers had restricted access to the database.

Although you are not allowed to access the databases of the authorities as an employee, your employer should send you cancellation papers detailing when your visa and work permit was canceled and the length of your stay in the UAE.

The visa and permit have been canceled. This gives the employee only 30 days to enter into a new employment relationship or exit the UAE. Dr. Al Banna stated they would be fined if the employee failed to establish a new employment relationship or exited the UAE without a valid visa.

5. For any questions, contact MOHRE

Lawyers also advised Gulf News to contact the Ministry of Human Resources and Emiratisation for any clarifications on the new Labour Law. For more information, contact the Ministry.

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In English, we frequently talk about “surviving” an interview. Sometimes, simply surviving isn’t enough. You have to be able to show the interviewer what an excellent candidate you are should you want to be hired for your dream job. While specific interview questions are more challenging than others, you will still get an edge over your competition by knowing how to handle these simple English questions during the interview. Sit in a comfortable position and get yourself ready to tackle these English job interview-related questions.

Tell me more about your personal life.

It’s not a question but rather an invitation to provide more information. It’s still a popular method of opening an interview, however. Keep in mind that the interviewer is looking to learn about your skills related to your job rather than what you’re doing in your private life. Don’t mention, “I was born in Taipei,” “I like playing computer games,” and “I am the youngest of my two brothers.” Talk about your career progress, the lessons you’ve learned, and particular skills that allow you to be a suitable candidate for this position.

Your Strengths?

Don’t hesitate to sell yourself! The trick to answering this question is providing specific examples and supporting them with proof. Don’t just answer: “I’m organized, punctual, and well-liked with my colleagues.” You should follow up any information you state with “For instance” …” and elaborate on how you demonstrated your skills in your previous position.

What are your reasons for wanting to be a part of our team?

Employers would like to know why you’re interested in working for them. Therefore, show them that you know the company’s work and that you’re excited about your job. Don’t begin by saying, “Umm,” “I don’t know,” It seemed like a good choice for my career,” or “I haven’t found any other interesting information.” Go online and research the company before you interview to ensure that you can provide specific reasons as to why you’d like to join the company. Remember that the interviewer needs to understand what you could bring to the company rather than what the company could bring to you!


What made you quit your previous job?

Perhaps the last position you had was a disaster. However, an interview isn’t the right time to discuss the issue. If it’s true, do not make negative or opinionated remarks regarding your former or current colleagues or employers: “I didn’t agree with the direction of the company,” “I got no acknowledgment for my work,” “My boss was unjust.” Such statements can make you appear unprofessional. Instead, concentrate on positive reasons to leave, such as the desire to take on new challenges or expand your knowledge.

Have any questions you’d like to ask me?

Interviewers typically end their interview by asking this question. Make sure you ask specific questions that demonstrate that you know the basics about the company, but you’d like to know more. Be sure to ask questions you already know the answers to, such as, “What does your company does?” Or, “Could you give me your name repeatedly?” Also, don’t inquire about salary or vacation-related questions: “When do you give raises?” “How much vacation time should I anticipate?” Save those questions to ask after you’ve heard, “We’d like to give you the job.”

Remember that the most important thing to do for an interview is to be prepared. Research thoroughly and ensure you know the company’s mission and job before going into the interview. Be relaxed and remember that you were invited to the interview because the company is looking for your skills. Be sure to answer these questions and make use of them as a base to ensure you are successful at that subsequent English employment interview.

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HOW to get your dream job.




You’ve found your desired job and are determined to land it. But what after that? It’s easy to get overwhelmed, particularly if the job you’re thinking of is different from your current job. Here are some tips to aid you in the direction of your dream job right immediately.

Prioritize your work

One of the primary reasons that set the people who succeed in their goals apart from those who merely continue to dream is their priorities. They decide what they would like to accomplish – and at what point, and then create a plan of steps they need to take towards their goal. Here’s how:

  • Be precise – The more precise you are in your approach, the more likely you will succeed in what you want to achieve. For instance, instead of just focusing on a specific sector, you should choose the job you’d like to be in.
  • Prioritize your objective into smaller pieces and then prioritize them. Determine what must occur first and focus on it before moving on to your next stage.
  • Create deadlines and work out when you want to accomplish each step along the path towards your desired goal. Check your progress as time passes to ensure you know where you stand.
  • Be realistic. Make sure you review your timelines and goals against external data to make them realistic. Tools such as the Earning Calculator are a fantastic method to do this.

Select an example to follow

A role model can aid in giving your goals and dreams a sense of solidity. In the end, if you can see someone else achieving what you desire, Why shouldn’t you? Role models are also helpful when you’re uncertain of what to do next since you can take their route to success as a model to follow your own.

  • When choosing a role model, it’s important to choose someone with the qualities of
  • Have you achieved what you’d like to achieve
  • It was similar to the beginning point
  • Do your best to know as the most you possibly can on:
  • The choices made in their education
  • The changes they made to meet their objectives
  • Their attitude toward failure, success, and accomplishment
  • What they did to overcome adversity
  • All these are tips you can take to stay on the right track to reaching your goals.

Learn a different language

It may not be the most obvious of business skills to acquire, but mastering the language of your choice increases your appeal by expanding the range of jobs in which you are suited and opening opportunities to pursue a career abroad. At the top of the list of languages to study is English, the primary business language of many businesses worldwide, and can assist you in getting up the list of applicants. EF English Live offers a selection of professional English courses for professionals seeking to improve their skills.

Spend time pursuing your passion

Another cause of failure for professionals is a lack of time. If you truly desire success in your job, you must make time. It doesn’t matter if it’s an evening to attend a business English course, studying time for professional development classes, or the time to apply for new positions. It is possible to temporarily take other obligations off your schedule to take the time needed.

Chat with other people with similar objectives.

Make friends with others who share similar career goals as yours. Along with offering assistance, support, and ideas, they might have concepts and strategies you might not have thought of. Additionally, after you’ve achieved your goals, you’ll already have a solid professional network.


Don’t give up!

Be aware that things may not happen as planned, so be ready for unexpected setbacks. A timeline that you have in place and making adjustments as necessary will be helpful in the long run, as do having a group of supportive people to discuss your failures and disappointments with.

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