Stop throwing your cash away on marketing that doesn’t work!
Perhaps you have wondered why your hard-earned marketing dollars fail to obtain a great return for you?
Perhaps you have wondered how you could enhance your marketing return without spending additional money?
Do you wish to know why most marketing spending is really a waste of time, effort and money?
Stop wasting your valuable time, effort and hard-earned money on marketing that does not work!
Understanding the goal of marketing could be the first faltering step to making your marketing are better for you. By knowing what you want to do along with your marketing activities and utilisation of these limited resources called dollars, you’ll dramatically enhance the return on investment. So, understanding what marketing is focused on is fundamental to getting optimum results and in this information I’m going to show for your requirements just things you need to know.
One of the very most common mistakes small company owners make would be to spend money on the incorrect kind of marketing. They spend money on something called tactical marketing. That’s, how their marketing dollar is going to be spent. Things such as for instance, “should we use AdWords or not, how much should we spend, what key words should we target, should we do direct mail or not, is my website due for an upgrade?” Put simply, how to spend the advertising dollar rather than spending their money firstly on strategic marketing.
Strategic marketing could be the message they want to send and who to send the message to. Put simply, who’s our probably buyer, what’re their pain points, what problem do they want solved, what solution do we have that is exclusive and what’s the decision-making process those prospects will likely follow.
Marketing is about understanding the wants, wants and desires of a market, how those needs, wants and desires are now being met by competitors available in the market and ways to take advantage of the opportunities that exist in those markets to create a profit.
To take advantage benefit from any market you wish to create a market dominating position. That’s a situation that after identified could be communicated to your target market with the clear understanding that you will be the most obvious choice for selection to resolve their pain points.
This is done by focussing your advertising messages clearly to evoke an action from the prospective customer that starts them on the buying journey with you. It’s definitely not an email, in the initial instance, to get now! Unless it is an emergency service that you will be offering, Your message should be to engage the prospect in the buying journey you’d have developed that takes them through the identified buying process you discovered in your research. This might be a process involving a number of logical steps. You need to take prospects on that journey.
Along the journey you will need to maintain some type of communication and connection with the prospect and that is one of why tactical marketing fails. It tends to target on, “do it now actions “.Buy now, call now, act now. Most buyers aren’t ready to, “do it now “.Most buyers, in reality some would say significantly more than 98% of buyers aren’t ready to get now. Most buyers are still going along the buying journey. Only as much as 2% of buyers are at the conclusion of this journey and are ready to behave now.
If perhaps 2% of buyers are ready to get now and you have focussed your marketing activities on tactical marketing, i.e. using AdWords and bidding for keywords that get lots of attention, then you definitely are targeting 2% of the audience for the product or service. The end email address details are poor returns and a tendency to blame the medium useful for the poor results. AdWords works great when done right.
Put another way, tactical marketing means you’re financially causing the study project of the other 98% of audience who might end up buying from your own competitors. If 98% of buyers today are trying to find information, after all we live in the data age, then why would you wish to do this and not get to control the rest of the conversation, the education process with those same audience?
Strategic marketing on the other hand identifies how to add to the education process and once a possible buyer engages with you, you wish to capture them to be able to control the conversation, with you, AWAY from your own competitors. This is exactly what will give you the maximum return for the dollar. This is exactly what will turn your organization right into a profit-making machine.